Dr. Just Takes on Bullying

Dr. Jeff Just is a devoted community leader.

1377127_10151587545461901_126053551_nThe practice is well established as supporters of projects as diverse as helping fund a new city aquatic center to supporting the local high school’s renovation of their old field house.

Community service is a cornerstone of the Just family and Dr. Just has carried this torch forward through the generations. Because of this strong community focus, when the issue of bullying was raised in conversation in spring of 2013, a nerve was struck.

The spark that that conversation ignited turned into “EOB”, a brand new short film about the problem of bullying. It’s an issue that young people, including patients of Just Orthodontics, face far too frequently. Filmed by a professional production company during the summer of 2013, featuring over 80 local actors, and shot entirely in Manitowoc, “EOB” is the fictional story of Elizabeth Octavia Baxter, the young victim of extremely harsh bullying.

According to Dr. Just, “The reason we did it is because we see the problem every single day. Children come in to our practice each day unwilling to smile because they are embarrassed and teased daily. We see the amazing transformation orthodontic treatment has on a child’s self-confidence and the perception of themselves yet we feel helpless in addressing the real problem – the bully. Attached to the smile is a human being, still in pain.”

EOB is Just Orthodontics’ outreach effort to address this complex and pervasive issue. The film, created for Dr. Just by Milwaukee production company, Jim DeKoch and Associates, is their vehicle. The film debuted on October 23 to a packed house of cast, crew and area VIP’s, including Manitowoc Mayor Justin Nichols. Community reception is strong and plans are underway for distribution of the film and study guide to all the schools in the Manitowoc and Sheboygan areas. Interest in the film and study guide is rapidly spreading throughout Wisconsin.

Even though the movie was filmed entirely in Manitowoc, it could be located in Anywhere, USA. The potential national appeal is another motivator for Dr. Jeff Just. He says, “Kids all over America face these issues and we want to help anyone who’s in crisis. We’re dedicated to making a difference within our own community and the community beyond.”


Manitowoc Orthodontist Takes on Bullying

Manitowoc, WI – November 14 2013
Dr. Jeff Just of Just Orthodontics in Manitowoc, WI is a devoted community leader. The practice is well established as supporters of projects as diverse as helping fund a new city aquatic center to supporting the local high school’s renovation of their old field house.Community service is a cornerstone of the Just family and Dr. Just has carried this torch forward through the generations. Because of this strong community focus, when the issue of bullying was raised in conversation in spring of 2013, a nerve was struck.

Community service is a cornerstone of the Just family and Dr. Just has carried this torch forward through the generations. Because of this strong community focus, when the issue of bullying was raised in conversation in spring of 2013, a nerve was struck.The spark that that conversation ignited turned into “EOB”, a brand new short film about the problem of bullying. It’s an issue that young people, including patients of Just Orthodontics, face far too frequently. Filmed by a professional production company during the summer of 2013, featuring over 80 local actors, and shot entirely in Manitowoc, “EOB” is the fictional story of Elizabeth Octavia Baxter, the young victim of extremely harsh bullying.

The spark that that conversation ignited turned into “EOB”, a brand new short film about the problem of bullying. It’s an issue that young people, including patients of Just Orthodontics, face far too frequently. Filmed by a professional production company during the summer of 2013, featuring over 80 local actors, and shot entirely in Manitowoc, “EOB” is the fictional story of Elizabeth Octavia Baxter, the young victim of extremely harsh bullying.According to Dr. Just, “The reason we did it is because we see the problem every single day. Children come in to our practice each day unwilling to smile because they are embarrassed and teased daily. We see the amazing transformation orthodontic treatment has on a child’s self-confidence and the perception of themselves yet we feel helpless in addressing the real problem – the bully. Attached to the smile is a human being, still in pain.”

According to Dr. Just, “The reason we did it is because we see the problem every single day. Children come in to our practice each day unwilling to smile because they are embarrassed and teased daily. We see the amazing transformation orthodontic treatment has on a child’s self-confidence and the perception of themselves yet we feel helpless in addressing the real problem – the bully. Attached to the smile is a human being, still in pain.”

photoshoot-4EOB is Just Orthodontics’ outreach effort to address this complex and pervasive issue. The film, created for Dr. Just by Milwaukee production company, Jim DeKoch and Associates, is their vehicle. The film debuted on October 23 to a packed house of cast, crew and area VIP’s, including Manitowoc Mayor Justin Nichols. Community reception is strong and plans are underway for distribution of the film and study guide to all the schools in the Manitowoc and Sheboygan areas. Interest in the film and study guide is rapidly spreading throughout Wisconsin.

Even though the movie was filmed entirely in Manitowoc, it could be located in Anywhere, USA. The potential national appeal is another motivator for Dr. Jeff Just. He says, “Kids all over America face these issues and we want to help anyone who’s in crisis. We’re dedicated to making a difference within our own community and the community beyond.”

For more information about “EOB” or to see the movie trailer, visit the project website at www.EOB.US.com.

Contact:
Sara Schuh
Just Orthodontics
340 E. Reed Avenue
Manitowoc, WI 54229
920-684-5878
[email protected]